The Lean Startup

The Lean Startup by Eric Ries introduces a revolutionary approach to building businesses that emphasizes rapid experimentation, validated learning, and agile development. It teaches entrepreneurs how to launch products quickly, measure progress, and pivot effectively to meet real customer needs.

This method reduces waste and increases the chances of success, making it essential reading for startups, innovators, and anyone eager to build a sustainable business in today’s fast-paced world.