The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic guide that reveals the fundamental principles every marketer must know to succeed. Packed with practical wisdom and real-world examples, this book breaks down the essential “laws” that govern how brands win or lose in competitive markets.

Whether you’re launching a new product or reshaping your business strategy, these timeless rules will help you avoid costly mistakes and position your brand for lasting success. A must-read for marketers, entrepreneurs, and business leaders alike.